Toxic Therapy - Truth
I directed and did character design for a series of animated spots ‘Toxic Therapy’ produced by Passion Pictures and Creative Direction from Andy Martin, for Truth Initiatives campaign with Mojo Supermarket. The idea was to relay the important message of how harmful vaping is by using a bold 2D adult animation style and memorable characters in these short snappy spots.
Credits
Client - Truth
Agency - Mojo Supermarket
Production Company - Passion Pictures
Director - Matt Partridge
Creative Director - Andy Martin
Exec Producers - Juliette Stern & Kitty Turley
Head of Production - Juliette Stern
Producer - Hannah Lawson, Matt Saxton, Sarah Butterworth
Character Design - Matt Partridge
Background Design - Guy Field
Storyboards - Barry Reynolds
Animatics - James Littlemore & Matt Partridge
2D Animation Lead - Harriet Gillian
2D Animator - Campbell Hartley, Charlie Lane-Bush, Matt Lloyd, Robert Milne
2D Lead Assist - Saffron Mackie
2D Assist - Angeline De Silva, Reed Wiles, Alan Henry, Charlie Lane-Bush
2D Lead Compositor - Corinne Ladeinde
2D Compositor - Jesse Richards
Editing - Joseph Giffard Tutt & Clementine March
Post - Coffee & TV
Sound Design - Sounds Like These